ascentia CPA

Reading books is a fantastic (and inexpensive!) way to expand your knowledge, experience, and “how-to” of other successful business owners. Looking for good books to read? Here are a few recommendations from ascentia CPA for business owners and entrepreneurs.

Simple Numbers, Straight Talk, Big Profits!

Greg Crabtree (Amazon)

As an accounting firm, we love this book! Easy to read and comprehend. Author Greg Crabtree, a successful accountant, small business advisor, and presenter takes the mystery out of small business by diving into your firm’s key financial indicators for smarter business decisions.

You will learn:

• True analysis of your financial statements
• Labor productivity and why it’s the key to profitability
• Tax as the #1 key performance indicator of your business

The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Noam Wasserman (Amazon)

Great insights and real-life examples! A guide to the early decisions that can make or break start-up companies. “Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin”.

You will learn:

• When to maintain control over your business
• When bring in expertise, tapping into outside resources and redirect workflow
• Anticipate, avoid, and recover from the biggest start-up mistakes

They Ask You Answer

Marcus Sheridan (Amazon)

“They Ask You Answer” is all about fixing your current marketing strategy and putting your best foot forward in educating clients first – creating trust, and relationships – and speeding up the sales cycle. The great thing about this book is applying the information to all aspects of your business (not just marketing!).

You will learn:

• Content marketing (reuse and recycle!)
• Insights into today’s digital consumer
• Building web presence that speaks to your audience

Atomic Habits

James Clear (Amazon)

Time = money, we all know this concept! In “Atomic Habits” James Clear explains how we form the habits we do and why understanding the decision making process is key to changing old habits, and creating new ones.

More of a self-awareness book rather than a business book but an excellent resource for any entrepreneur looking to insert productivity hacks into their daily routines.

You will learn:

• How to make time for new habits
• How to create an environment to make success come naturally
• How to overcome lack of motivation and willpower

“You don’t rise to the level of your goals; you fall to the level of your systems.”

~ James Clear